If you have downloaded the .deb file from Symantec, double clicking on the file will open Ubuntu Software Center and you will see a button to install the software. Once you click install, it will ask you for your password and then install the software.
If the above procedure does not work, you will need to use the terminal and type in the command in the readme file.
For example the readme file may tell you to type
dpkg -i *.i386.deb
as root. Linux has a special user called root, but in some distributions, like Ubuntu, it is disabled by default. To do something as root, when it is enabled, you have to first type suEnter, then enter root's password. Then you get the root prompt:
root@sharon:/root#
. Once you get the root prompt you enter the command. However, this is not for Ubuntu.
For Ubuntu
You add sudo to the front of the command you want to use as root. You do not (cannot) use the su command first and then use the command you want. So you type:
sharon@sharon:~$ sudo dpkg -i *i386.deb
This is the same command as above but with sudo in front. Once you type a command with sudo in front, the computer will ask for your password. The cursor will not move when you type the password. It will look like nothing is happening at the terminal. This is normal. Enter the password and hit Enter.
Then the computer will execute the commad that you typed after sudo as if you are the root. Thus, even if you are not root, you get temporary power of the root by using the sudo command. In Ubuntu the root account is disabled by default for security. The only way to act as the root is to use the sudo command. This default can be changed, but that is not recommended.
Hope this helps