First of all, ConnectionString is already a String with no parameters, it does not need to converted using String.Format. Usually stored in app.config, you feed it directly into SqlConnection object upon creation.
Part of the query that you have is also a String, but this time it may be substituted with parameters. However, please don't do so and use SQL parameters instead (see @huMpty's answer).
full_name and cemetery_id are SQL parameters, variables is something else.
My suggestion it to learn the terminology first, before you do any coding. No offense, it would benefit you a lot, because you would be able to ask a proper question. Proper question means a fast and qualified answer. Improper questions are usually closed. These are the rules of StackOverflow.