Poppler is available as Chocolatey package:
choco install poppler
By default Poppler is installed in C:\ProgramData\chocolatey\lib\poppler and shims are automatically created for the following tools: pdfdetach, pdffonts, pdfimages, pdfinfo, pdfseparate, pdftocairo, pdftohtml, pdftoppm, pdftops, pdftotext, pdfunite.
To update Poppler, run:
cup poppler
Install from the main bucket:
scoop install poppler
By default Poppler is installed in ~\scoop\apps\poppler and shims are automatically created for the following tools: pdfdetach, pdffonts, pdfimages, pdfinfo, pdfseparate, pdftocairo, pdftohtml, pdftoppm, pdftops, pdftotext, pdfunite.
To update Poppler, run:
scoop update poppler
As mentioned in another answer, MiKTeX currently ships with Poppler tools, and so does another LaTeX distribution, TeX Live.
From the guide:
Command-line tools.
A number of Windows ports of common Unix command-line programs are installed along with the usual TeX Live binaries. These include gzip, zip, unzip, and the utilities from the poppler suite (pdfinfo, pdffonts, …)
Poppler suite is located by default in C:\texlive\<year>\bin\win32 and, if you can compile your LaTeX documents, should work out of the box since this location is added to the PATH by the installer.