Note regarding the accepted answer: I accepted the answer because of strong circumstantial evidence. Nonetheless, this is circumstantial evidence, so take it with a grain of salt.
How can I have a plugin be triggered when the user runs a plugin goal, not a lifecycle phase? (This has been asked before, but the answer was to use a lifecycle phase.)
Case in point: I need release:branch to invoke regex-plugin to generate a branch with the current version as its name, minus the -SNAPSHOT suffix. This is what I have, which requires the developer to activate a profile and invoke the verify phase. I need the developer to simply invoke release:branch, which in turn should cause regex-plugin to run. In a bit of a marriage to Gitflow.
<profile>
<id>Release Branch</id>
<build>
<plugins>
<!-- On validate, compute the current version without -SNAPSHOT. -->
<!-- Put the result in a property. -->
<plugin>
<groupId>org.codehaus.mojo</groupId>
<artifactId>build-helper-maven-plugin</artifactId>
<version>1.7</version>
<executions>
<execution>
<phase>validate</phase>
<goals>
<goal>regex-property</goal>
</goals>
<configuration>
<value>${project.version}</value>
<regex>^(.*)-SNAPSHOT$</regex>
<replacement>$1</replacement>
<name>project.unqualifiedVersion</name>
</configuration>
</execution>
</executions>
</plugin>
<!-- Also on validate, run the branch plugin, and use -->
<!-- the non-SNAPSHOT version thus computed in the branch name. -->
<plugin>
<groupId>org.apache.maven.plugins</groupId>
<artifactId>maven-release-plugin</artifactId>
<version>2.3.2</version>
<executions>
<execution>
<phase>validate</phase>
<goals>
<goal>branch</goal>
</goals>
<configuration>
<branchName>release/${project.unqualifiedVersion}</branchName>
<updateWorkingCopyVersions>true</updateWorkingCopyVersions>
<updateBranchVersions>false</updateBranchVersions>
</configuration>
</execution>
</executions>
</plugin>
</plugins>
</build>
</profile>
The intent is for release:branch to move the current snapshot version (say, 1.0.5-SNAPSHOT) into a new branch, which should be named after the version but without the superfluous -SNAPSHOT suffix (1.0.5). The current branch should then take on a new snapshot version (1.1.0-SNAPSHOT, not 1.0.6-SNAPSHOT, because we want release 1.0.x to have room for hotfixes, so we reserve it for the branch) (I don't have the automatic computation of the next snapshot version figured out yet, so, if you run the Maven configuration above with validate, you will have to enter it at a prompt).